Forum Moderators: open
[marketwire.com...]
Snippet:
qSearch is the first information service to track and report consumers’ distinct search queries across 25 major search engines and portals, producing deeper, more complete insight than through previously available metrics.
The undelying data may be better than any of the alternatives (overture, adwords, wordtracker).
The only problem with the data may be if the volume is not high enough especially for low frequency keywords.
Has anyone any idea as to cost or how good the interface is?
qSearch is based on the comScore Global Network, which continuously and confidentially captures the complete Internet activity -- including search engine queries -- of a representative cross-section of more than 1.5 million global Internet users
I wonder if Alexa will make a 'counter move' to this product, as their reported download(s) of their toolbar are larger than 1.5 million...
However, call me a skeptic, but this doesn't make me believe their data will be that great, as they claim that AOL has 20% of the search market for the 4 weeks ending January?
And Google only has 23% versus microsoft's 17%...?
From my logs, I just can't get a grip on that data. Does the comScore stuff line up with anybody else's logfiles?
As a marketer, I want to know more than the number of searches and at what engines the searches took place. I want to know how females 18-24 residing in the midwest whose annual income is 35k-60k search.
From what I've heard about qSearch, you will be able to get that kind of info.
Still, one might argue - there is a new kind of data that they could extrapolate, which might or might not be as good as traditional marketing metrics...you never know :)
Besides, 'business' as usual is still evolving - wasn't the USA mostly agricultural a 100 years back?
For how long have we, as marketers, been looking at that data set income range, gender, education level, etc - to make decisions?
Surely not that long, in historical context.
Perhaps - if they have the kind of data that I think could be better, we'll be looking back at such tried & true metrics like 'traditional' offline profiling and think why were we ever doing such a thing?
If they Google or Alexa asked those kinds of questions for downloading the toolbar they'd get lots of interesting answers.
