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I would like some advice how to get a website well ranked on Google, Altavista, Alltheweb and other global search engines on a popular single word keyword term such as 'garments', 'clothing', or 'dating' etc. and not 2, 3 or 4 word key phrases as 'garments exporters', garments manufacturer', 'dating site', 'online dating site' etc.
Would use of the keyword 3-4 time in title, meta description, meta keywords, alt tags, comments, once in heading tags, text links and 5%-10% of the total visible content of the page, and linking to sites with similar business and directories with similar industry categories enough?
Are there really a large number of peeps on this lil' blue marble who start search sessions using only one generic word like hotel, dating, clothing, swimsuit?
Would use of the keyword 3-4 time in title, meta description, meta keywords, alt tags, comments, once in heading tags, text links and 5%-10% of the total visible content of the page, and linking to sites with similar business and directories with similar industry categories enough?
I don't think putting the keyword in the title multiple times would be a good idea, same with multiple times in the meta tags(description, keywords) a good brief description (complete statement) with the keyword close to the begin would be best. The keyword should only appear once in the title and keywords.
You don't want to name every image on you page the same thing.
Having a text links is a plus, adding a title to the links helps but only when it is describing what the text says and the page it is pointing to.
I would stay away from comment tags <-- whopity splash --/> These just build up file size and don't add any weight (IMHO)
Having good quality links to your site would be a plus. There are plenty of good forums here in WebmasterWorld to help you out with this aspect.
As for the responce from kevinpate, I too would like to know why you want to optimize for a single keyword, you can optimize for a keyword and at the same time optimize for a keyphrase making it easier for the singulars.
Hope this helps out
Seph
[edited by: spherica at 2:30 am (utc) on Mar. 31, 2003]
"why?"
Yup, I'm with kevinpate on this. In a couple of the simple examples you mentioned competition would increase 10- to 20-fold.
There is only so much you can do optimizing on-page criteria and in a universe of a few million or so pages a generous few hundred or few thousand should be able to get it about right -- especially for a single word.
Of course, links and other off-page criteria will then separate a site out from the others and that's where the battle will probably be won in a single-keyword instance.
And as kevin says, except for a heck of a lot of 14 year olds searching for certain things, how many people search for a simple widget? Think I'd be searching for a ski widget or gardening widget or widgets that glow in the dark.
Just my 2 cents,
Jim
Spherica,
The keyword should only appear once in the title and keywords.
andI would stay away from comment tags <-- whopity splash --/> These just build up file size and don't add any weight (IMHO)
However, I have experienced that using multiple keywords in title, description and keywords and use of comments have improved the ranking for many a websites. For example, you may visit any website from indiamart (no hard feelings). Even some of our company's competitors are ranked following this policy. Also, according to Google, if a site is rich in content, they would not consider it a spam unless and until use of any hidden links or invisible text is there (white text on white background) and Comments do not come under invisible text.
So I felt, I should use the same for singular word optimization.
As for the response from kevinpate, I too would like to know why you want to optimize for a single keyword, you can optimize for a keyword and at the same time optimize for a keyphrase making it easier for the singulars.
Some of our clients want their site to appear on single word keywords in the first 10 ranking positions and they are reluctant to be promoted on different phrases even if they be more relevant for their websites.
To satisfy these clients, we have to get their sites in the first 10 ranking positions atleast 30-40% of the single keywords that are relevant for their site for example, we may use different synonyms for these sites like clothes, garments, clothing, apparel (and even readymade garments would do) and some specific clothing items for a garment store if the client is reluctant for use of different key phrases on the various search engines.
I hope this makes the situation clear enough. Now, is there anything we can do to make it more optimized?
Focus on targeted content with a clean HTML design. Google likes this. Why try and hop over a barbed wire fence for the main keyword, when the gate is wide open for the 3-4 keyword phrases? :)
Thanks for a new point
Focus on targeted content with a clean HTML design. Google likes this.
Working as a team, My job profile includes SEO for clients and some of them are reluctant using 2, 3, or 4 phrase keywords. We do optimize on these but we also have to target single word keywords for them. That's a bit difficult on competitive keywords.
That's why I am trying to search for a said strategy, which could lead me to target single-word keyword to rank well on different search engines.
Get a good log analysis package.
Track the ROI for the client sites, down to the keyword.
Use this to get your clients OFF the non productive keyword focus which might or might not include the ultimate single keyword that they are thirsting for now.
As it stands, unless you have the tracking software and ROI analysis in place, long term your client will lose ROI and thus you will also lose the ability to charge them more based on the *fantastic* results you have achieve with keywords that convert.
Always, always keep in mind the golden rule of consulting: performance based increase. YOU bring value to the CLIENT.
THEY need to PAY EXTRA for that value, imho. Else why be in business? Why grow? Why take extra clients, that haggle over keyword optimization when it's about ultra targeted keyword optimization.
For all in SEO business, I would like to provide a link that may be helpful for all. The Page Rank Point System by Brette and others.
