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Does any one use this service? Any success?
We're thinking of lauching a campaign of this type but, of course, my main concern is that there has to be other services like this one... and how will that dillute the effectiveness of the keyword campaign I start through these guys.
Does anyone use a similar keyword service? If so, which?
[edited by: WebGuerrilla at 11:41 pm (utc) on Mar. 12, 2003]
Why would someone do that when they can go to Google and get good results to choose from for the same search?
I don't think end-users will make the decision to download the application that would make this happen, and even if they did, why would they use it? All it would take is for them to try it a few times and get a bad result, and they would stop.
Plus, when you ask those people how many searches are done on various keywords, they quote the Overture search tool numbers...as if they are the same thing. Either their sales people are just dim, or they lie to your face about the reach of their product.
I think their distribution model is based on sneaking the product onto desktops by bundling it with other applications. Not a lot of value there, if the user doesn't even know that the application is present. You would have to hope that they just happen to type a word into the address bar.
Igetnet has a fancy web site, but don't let that fool you. Igetnet's own keywords don't even work (Do I have to download a plug-in for it to work? Excuse me while I gag). And if their own keywords don't work, what does that mean for you?
Additionally, the email spammers and scammers have picked up on the browser keyword fraud angle. Some of these hillbillies are so unsophisticated they don't even have a web site.
The main reason I posted this message was to find how far iGetNet reached within the SE & browser community.
If they had some kind of partnership with AOL, MS, or Netscape it would have been well worth the cost. Maybe even if they had something like that in the works... it'd be worth locking in those keywords.
Hell, RealNames did this with IE. Seeing how that went the way of the Dodo...I don't think these guys have much of a future.
Do a search on Google for 'igetnet' and see how many end users are labeling this spyware, how to uninstall this, how it was installed without the end users knowledge and posts under scams to avoid.
But don't take my word for it. Read the Google Guidelines for webmasters here:
"Some SEOs may try to sell you the ability to type keywords directly into the browser address bar.
Most such proposals require users to install extra software, and very few users do so. Evaluate such proposals with extreme care and be skeptical about the self-reported number of users who have downloaded the required applications." <excerpt>
One thing that they don't tell you while selling to you is that when they indicate demand for a specific keyword phrase to purchase, they use the Overture suggestion tool. Now since less that 1% of Internet users have this toolbar installed then the demand for that keyword phrase would be less than 1% of what Overture suggests the demand is. Since so many end users are discovering this tool and uninstalling, I wouldn't believe their claims as to how many end users have this toolbar installed. I received an email from an IGN reseller who blatently admitted that this tool is installed secretly:
"The patch is delivered in various ways. Anyone who has ever clicked on one of those gambling pop-ups automatically gets the patch" <excerpt>
My advice is to avoid IGN Keywords at all costs!
In order to avoid that mess, I think I'll put this one to bed with one final comment.
The majority of members of this community (who have been around here longer than a single post) all seem to agree that keyword services like IGN are a huge waste of time and money.