finding the right keywords

do I need software

[australiangirl]

HI Everyone,

I am a newbie-actually a biz consultant asked to helpout a client with their SEM, etc. Theirs deals with a specialty items, so how do I find the keywords tht a)fit the site description and b)are used frequently in searches?
Thanks I have learned so much form these forums~!
australiangirl

[DrCool]

The best place to find keywords is by looking in your access logs and see how people are finding the site. This should give you some good paths to go down.

Also the Overture keyword tool at [inventory.overture.com...] is good for getting ideas as well. Don't take their numbers as anything concrete though. Use them as a very rough guide.

[gmoney]

australiangirl,

Also check our the thread: Search Engine Based Keyword Tools Summarised [webmasterworld.com]. Of all the tools suggested in the thread, I prefer wordtracker.

[Louie]

Hello there, my name is Louie.

I'm also new to the biz. I'm trying to learn on how I could use good keywords plus also find the right keywords for my site.

My question is after I find the keywords that I'm going to use.

A) Do I put them in the metag .
B) Or do I put them hidden in the html code?
C) Do I use my the keywords in phrase that you could read?

Like I said I'm new to the biz. Hopefully I will be able to learn more from you guys & gals out there.

Everyone have a good day

Louie

[Brett_Tabke]

so how do I find the keywords tht a)fit the site description and b)are used frequently in searches?

Let the content of the site tell you. Run a density analyzer over some pages and identify what keywords the site is really targetting (vs what you think or what they want targeted).

Take those keywords and plug them into the overture suggestion tool. Find the related keywords - those are the topic starters for the next set of content pages. Rinse and repeat.

[Louie]

*****Brett_Tabke****

Good info, do you have a url that will check the site what keywords are used?

Thank you
Louie

[SlyGuy]

Hello Louis,

A) Do I put them in the metag

You can, but it won't help much. The weight given to metatags is very little, if any.

B) Or do I put them hidden in the html code?

Once again, not much use in doing this.

C) Do I use my the keywords in phrase that you could read?

There you go. Put them in your content. Your keywords should describe what your website is about, or the product/service you're selling. Don't hide them. Don't over-use them.

Great Tool : Keyword Density Analyzer [searchengineworld.com].

This might help :Thread [webmasterworld.com].

..and search through here [webmasterworld.com] to find a gaggle of information on keywords

<edit reason - I'm an idiot.>

[Louie]

*****SlyGuy****

Thank you for hooking me up SlyGuy....

So that means that I can't reuse them to much... lets say that I'm building a baseball site is I use the

keyword "baseball"

baseball_team
baseball-teams
baseball-games
baseball_shirt

would that be to much on using the word baseball?

Thanks
Louie

[SlyGuy]

Yes, you can over-use keywords. Lots of websites over-use keywords, and become less "potent". Finding a comfortable balance between keywords and non-keywords is the trick.

Give this a read. [webmasterworld.com]

Cheers.

[Louie]

Thank you for the help, once I have the keywords that I want to use. Do I put them threw out the site, or do I put them only on the index.html page?

Thank you for the help

Louie

[Rumbas]

>Do I put them threw out the site

Yes. You build a page around each one of them. So, basically you'll have one per keyword:

- baseball caps. Talking about caps
- baseball team. Talking about the teams
- baseball rules. About the rules of the game
- etc.

Go search for the keywords you wanna use and see what the competition offers ;)

You'll probably notice that one page can't rank for all your phrases.

Also check out:
[searchengineworld.com...] (killer!)
[webmasterworld.com...]

Good luck.