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Anyone know how MSN will treat this with a listing from Looksmart?
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LS alows you to submit a list of keywords with your title and description. If yopu include both plural and singular in the list, your site will show up with either version. (Remeber that they get paid per click, so it's in their interest to show your listing as much as possible).
I did do some research in Looksmart's keywords listing option and found out from someone at Looksmart that the terms you enter only work with Looksmart listings and have no bearing on MSN. They did mention that the title and description make a huge difference.
My dilemma is that both Canada and Canadian (singular) are heavily used in searches (according to Wordtracker) but I need to use the term Canadians (plural)in my description.
Technically will the site get called up during a singular search of Canadian while only having Canadians in plural.
We default to using the plural in our LookSmart listings when at all possible. If the user searches for the singular version, MSN brings it in the SERPs