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Search words are always back to front


Andrew Thomas

3:45 pm on Feb 6, 2003 (gmt 0)

10+ Year Member

When I look on overture keyword suggestion tool.

I find that in most searches the words are back to front.

eg UK web design would read UK design web

Does this mean that people are actually typing the words "UK design web" into the search engine?

I just find it strange and i also type my searches in meaningfull english eg "UK web design"

If so. Should I be using the keywords in this order within my web page eg title tags etc...


3:54 pm on Feb 6, 2003 (gmt 0)

WebmasterWorld Senior Member sem4u is a WebmasterWorld Top Contributor of All Time 10+ Year Member

This is to do with Overture's match driver. It will not tell you that 'blue widget' is searched for more times than 'widget blue'. Also, it also lumps in plural versions with singular keywords.


6:19 am on Feb 8, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

Always remember that Overture's tool is designed to help advertisers select phrases to bid on. It doesn't show the specific order inwhich terms were searched on, or whether or not singular or plurals were used because you can't bid on all those unique variations. Bidding on UK web designer will cause your listing to show for any close variation of that phrase.


10:08 pm on Feb 9, 2003 (gmt 0)

WebmasterWorld Administrator skibum is a WebmasterWorld Top Contributor of All Time 10+ Year Member

Ya, the Overture tool gets less useful for SEO keyword research with every successive "upgrade" to the system.

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