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On my site I sell MP3 Players (Hardware). Would you rather search for "MP3 Player" or "MP3 Players" if you were looking to buy one? And rather for "Sony MP3 Player" or rather "Sony MP3 Players"?
I would need this information to name the Category, the Title and the Headline.
Unfortunately Overture does only tell me how often they are used together.
thanks a lot!
I agree with WebGuerilla's reason but the main reason I go for plural is that the singular is built in.
If someone does a search for 'blue widget' and your page is targetted for 'blue widgets' the singular keyword is built in.