Keyword Question

Plural or Singular

[globay]

The right keyword pick is an important key to get vistors to what they are looking for. And since I am planning to extend from Germany to the American market, I was wondering if you could answer me some questions?

On my site I sell MP3 Players (Hardware). Would you rather search for "MP3 Player" or "MP3 Players" if you were looking to buy one? And rather for "Sony MP3 Player" or rather "Sony MP3 Players"?

I would need this information to name the Category, the Title and the Headline.

Unfortunately Overture does only tell me how often they are used together.

thanks a lot!
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globay

[WebGuerrilla]

In most cases, the plural wins. People tend to be looking for comarative information on more than one item.

[globay]

Thanks for your answer!

I just found Wordtracker.com!

There, I can look all that up!

[hobbnet]

I almost always go for the plural.

I agree with WebGuerilla's reason but the main reason I go for plural is that the singular is built in.

If someone does a search for 'blue widget' and your page is targetted for 'blue widgets' the singular keyword is built in.

[gmoney]

Hi hobbnet,

Unfortunately, singulars are not "built in" with plurals in Google. The top "widgets" page is no where to be found in the first 500 "widget" results.

[skibum]

You can also use the AdWords interface to plug in exact matches of the singluar and plural to get another opinion on which will be more popular for a given search.