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title, keywords, description

how to use them

     
2:57 am on Jan 22, 2003 (gmt 0)

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I'm doing at catalog site.

keywords -

Do I use plural? widget, widgets
if not do I leave off the "s"

Do I repeat word 2x? blue widget, yellow widget, green widget
or blue, yellow, green, widget

Do I put commas and leave out space? widget,nuts,bolts

For title and description -

Let's say the Acme Co. is selling blue widgets, red nuts and green bolts. The Acme Co. manufacturers some products, and only sells other products.

Here's what I've done:

title = Blue Widgets
(Should I include Acme Co. or just the product?)
description = Acme Co. is a supplier, dealer, and manufacturer of nuts, bolts is located in USA since 1903. We are the manufacturer of Acme widgets and other widget products.">
(The description covers many products on the website. The blue widget page doesn't talk about the nuts and bolts, or the other widget products.)
Does the description need to have only words that appear on the actual page? Or can it be a generic description of our co.?

Thanks for your help.

Amy

5:25 am on Jan 22, 2003 (gmt 0)

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hi amy!

title, description and keywords are essential for most search engines. (and the content for shure, but that's not you asked for ;) )

if you change a description on every product, you'll get more specific results in ses.

keywords can be simply comma seperated without any space. with sing/pl i often choose both forms but does not know wether it's good practise or not.

and then i think it's better to write green widgets,blue widgets etc. to be more specific in keywords.

7:53 pm on Jan 22, 2003 (gmt 0)

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Hi from me too AmyNY,
I think it's also a good idea to keep them all relevant to page content, i.e. green widgets on the green widget page, perhaps putting a selection of all on the index page (which I don't)
8:10 pm on Jan 22, 2003 (gmt 0)

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I always include the name of the company or product in the title. Since the title may be what the search engine uses to list your site, how will searchers differentiate my "Blue Widgets" title from my competitors "Blue Widgets" title. It all looks the same to the searcher. Try to include something in the title that makes the end user want to click in your "Blue Widgets" page - without making the title too long of course :)
 

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