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Strategy for finding top searches within a niche?

Do you have any tips how I could get the most typed keywords?

         

foy

2:05 pm on Dec 12, 2002 (gmt 0)

10+ Year Member



Like I used that Wordtracker and Overture tool but I'm getting out of ideas for which keywords I could optimize anymore. Is there any tool or page out there which shows the searches by frequency within a niche? Any other ideas?

webdiversity

3:03 pm on Dec 12, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



foy,

As nice as it would be to think that such a thing existed, sadly if it did then the niche keyphrases would not be niche anymore because everyone would get to know them.

Wordtracker have their top 500 list, available free, they have other numbers top 1000, top 5000 etc.. available to sell to you.

Here's a bit of advice. Write a bunch of single words on some fridge magnets relevant to your sector, the more you can get the better. Stick them on a whiteboard and just shuffle them about, then try them out on the suggestions tools, google sandbox, wordtracker and then submit. Because the data is always historical you may find a keyword does so much better than it should.

Good luck

onlineleben

4:21 pm on Dec 12, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



find unusual keywords/phrases in your logfiles and incorporate them into your content. sometimes it is amazing with which keywords people find you.

webwoman

5:12 pm on Dec 12, 2002 (gmt 0)

10+ Year Member



I'm a bit confused - if you study your logfiles, and find unusual keywords there, aren't your pages *already* optimized for those keywords, since some searcher was able to find you using them? Isn't the idea to discover keywords which could bring you traffic, but currently isn't?

Dante_Maure

2:14 pm on Dec 13, 2002 (gmt 0)

10+ Year Member



I'm a bit confused - if you study your logfiles, and find unusual keywords there, aren't your pages *already* optimized for those keywords, since some searcher was able to find you using them?

Often you can find hits for keyword/phrase combinations that you didn't optimize for. For example, someone may have found your site while digging through multiple listings for a relevant (but un-optimized) combination.

Without any optimization you're getting some traffic for a term you never intentionally focused on. Often, just a bit of on page tweaking, or creating an entirely new optimized page, can shoot you straight to the top for this targeted keyword niche.

Bradley

3:17 pm on Dec 13, 2002 (gmt 0)

10+ Year Member



If you have a search tool on your own site - see what people are searching for. See what they are inquiring about.

webwoman

5:46 pm on Dec 13, 2002 (gmt 0)

10+ Year Member



Dante,

Yes, after reading this yesterday, I gave it some thought and decided to use my NetTracker to evaluate all the keywords being used over the past several months. I was able to isolate single words which are very popular and combine them with each other to make phrases I am not currently well ranked for. It was a fun exercise and I immediately put a page up for a keyword I didn't know I was missing out on. I also found some minor keywords where I can have relatively little competition if I tweak things right. Thanks!

-webwoman

xbase234

12:34 am on Dec 19, 2002 (gmt 0)

10+ Year Member



Interview a few people in the related niche and listen to them talk. Good old fashioned market research.

Susanne

11:42 am on Dec 19, 2002 (gmt 0)

10+ Year Member



Yes, study the log files like onlineleben said! I would never have guessed that the majority of German surfers actually disregard certain grammatical rules when they surf. But I found out by studying the log files. Of course I quickly tweaked my pages. The difference between the phrases (each phrase has three words) was only one single letter in one word and it changed everything.
Onlineleben, how would you search in German for diving in the Red Sea?! :)

sem4u

11:55 am on Dec 19, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Even some of the 2nd tier PPC search engines have keyword suggestion tools and lists of keywords searched for, so you can try these as well. :)

onlineleben

3:47 pm on Dec 19, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>how would you search in German for diving in the Red Sea?! <
It depends on what you are looking for:
- a site from a diving school located at the red sea which probably is in english language or
- is it a site with general information about the red sea area
-- either operated by local businesses or
-- by foreigners (e.g. germans)
--- telling stories about their diving adventures and holiday experiences in either egypt or israel.

I think there is no general way of saying a german would search this way and a french person would search that way. For your topic the search usually goes for "action" and "location". So try to get these keyword combinations into your content and come up with lots of related stuff as well.
Good luck and happy diving (... into your logs)!

Susanne

5:48 pm on Dec 19, 2002 (gmt 0)

10+ Year Member



onlineleben,
The two phrases I was referring to were:
tauchen roten meer and
tauchen rotes meer
I optimised for the first one because it is grammatically correct if you for example have a sentence that begins with "Tauchen im roten Meer.... Checked the logs and saw that the vast majority was using the second one! But I have also found tauchen rote meer and a whole bunch of other variations. :)