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I'm worried about having too much duplicated content if I focus on taking a template home page and changing out keywords and creating entry pages. How would you bite this apple?
You simply cannot optimize for 20 phrases per page.
3? Maybe...4...you are starting to stretch it.
Perhaps they need to choose a few hundred that are the primary keyword phrases. You could optimize the actual content of the page around those and make use of PPC campaigns to cover the rest?
I sincerely believe that if you try to optimize a 100 page site for 2000 phrases you are unlikely to end up ranking well for ANY of them.
How similar and specific are the terms? can some be combined logically in one page? If your talking about a bunch of variances for non-competitive targets they you *might* have a chance.. but in general.. uh.. ya.
A dare say it is impossible to get a decent ranking for 50 or more terms and phrases on one page. Try optimizing for not more than one or two phrases per page.