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I'm going to build a clothing section on a site of mine and hoped you might help me a little with some keywords for US Market ;)
Thanks very much!
Nick
Onya
Woz
Look into the possibility of most used spelling mistakes. A lot of the time it is a large uncapped market...
Cheers
Nick
Right. Just really wanted to know which terms the Americans used of the choices in my first post?
Well, I’m no expert on clothing terminology but I don't think I have ever used the words "trousers" or "jumper" unless I was trying to do an impression of an English person.:)
American word races
Apparel / Clothing - clothing wins but its close. Clothing for retail maybe and apparel for wholesale.
Pants/ Slacks /Trouser - Pants wins by a good margin over slacks. Trouser never even show up. Err...what's a trouser anyhow?
Sweater/Pullover/Jumper - different divisions. Sweater races in wool and Pullover races in fleece. Jumper's out back trying to start a Trouser.
Necktie / Neck Tie /Tie - Tie then Necktie.
That's just one opinion.
I've generally heard pullover used to describe something that isn't quite a sweater, sweatshirt or jacket... heavier than a shirt, designed to be pulled on over your regular clothes in place of a jacket on not-so-cold days. How's that for vague? :) <added>Another way of looking at it: Sweaters are knit out of yarn, pullovers are sewn out of blocks of fabric, usually synthetic fleece or nylon windbreaker fabric.</added>
When out and about with 4eyes after PubCon, it took me almost ten minutes to realize he was talking about his sweater when he said "jumper." Over here, jumper usually refers to a small child's one-piece garment... or sometimes a young girl's dress with shoulder straps, designed to be worn over top of a long sleeve shirt.
The correct choices would be Clothing, Pants, Sweater and Tie, at least on the west coast...
Same in the upper midwest...
Over here, jumper usually refers to a small child's one-piece garment... or sometimes a young girl's dress with shoulder straps, designed to be worn over top of a long sleeve shirt.
...or a potential chalk-outline :>)
[edited by: ScottM at 8:10 pm (utc) on Oct. 18, 2002]
Just what I was looking for, cheers guys!
small child's one-piece garment
We call that a Romper ;)
Nick
We call that a Romper
As for the chalk outlines, none of the buildings around here are tall enough to warrant it... except for the new fancy hotel, and the one 6 or 7 story downtown apartment building. Anywhere else, you'd end up in a cast at worst.
Nick - Quinn has an important point here... that the usage depends on who's using it. "Apparel" for me is a very technical term... jumps out as being an industry insider term as opposed to a consumer term.
About two and a half years ago, I was doing some research for a women's fashion site, and the distinction I was researching was between "clothes" and "clothing." GoTo data then showed that "women's clothing" was searched about 3.5 times more than "women's clothes," and that misspellings of "women's" abounded.
When I later discussed this with my cousin, who is a professor in linguistics, I first asked her what her guess would be for the more common search. She guessed "clothes." When I told her it was "clothing," she felt strongly that "clothing" would be more a professional usage, and that "clothes" would be more the consumer usage. We never discussed "apparel."
Since the project had been cancelled, I never followed up by researching usage in Google, to see which was more associated with wholesale and which with retail (this wouldn't be proof of searcher usage, as people in the business build the sites, but it might provide clues). Also, not all clothing related sites are for business purposes.
I just checked "men's clothes" vrs "men's clothing" in Overture. Overture of course is not returning misspellings at all... and it now all becomes "man clothing," so you're going to have to use your imagination for the fine details of crawler-based targeting. The ratio of "clothing" to "clothes" now looks to be about 4 to 1, not inconsistent with earlier results... but, yes, the usage of course must depend on the market as well as the country.
I'm not sure which I'd go with if I were making a recommendation now. For wholesale, "clothing." For retail, maybe both.... In comparison to these, though, Overture has "apparel" way down there... and I don't think I'd consider targeting it at all. In any event, I think you should consider using some modifiers with men's clothes or clothing.
