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Keyword help please

repeating the same word over and over in meta tags

10:30 am on Oct 8, 2002 (gmt 0)


I have a competitor that uses his main keyword over and over again in his meta tags (26 times to be precise).

Its the the form of:

widget, widgets, green widgets, blue widgets, red widgets, widgets in jam, widgets on the moon, soft widgets, etc etc etc.

I was under the impression that if you used the same keyword repeatedly that it would considered spamming.

I had used an online page checker tool for my own page and it suggested that this kind of use of keywords would run the risk of being banned from SEs for spamming (the tool said that repetition of more than 6 times using the same keyword was considered spamming).

Can anyone cast any light on this? Is this spamming? Its a PR9 site as well, although I dont know if it makes any difference.



10:33 am on Oct 8, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

It's only spamming if it actually has an effect, otherwise its just wasting your time. :)

Most major SE's pay little attention to keywords meta tag (this includes Google) because as you have observed it was just too easy to attempt to use them maliciously.

- Tony

10:38 am on Oct 8, 2002 (gmt 0)

it ranks 3 on google and 3 on hotbot for a very commonly used and broad single keyword (the one that is repeated 26 times).

There are 45,100,000 competing pages.

Although as i said it is a PR 9 site, and presumabely has copious amounts of related inbound links.

What do you reckon?



3:39 pm on Oct 8, 2002 (gmt 0)

10+ Year Member

Iím just guessing here, but I imagine that if this page used more appropriate (less spammy) meta tags then the following would probably happen:

a) Rankings would more or less stay the same on most search engines.

b) Rankings would improve on search engines that effectively try to utilize meta tags to determine relevancy.

c) Rankings would drop on junk search engines that are easily influenced by meta tag spam.

4:51 pm on Oct 8, 2002 (gmt 0)

10+ Year Member

Agree with gmoney on this one.

Usuallly, if you've got a PR9 site outranking you an they are using tactics like stuffing the meta tags, they are ranking well in SPITE of those tacits, not BECAUSE of them.

Since most of the major engines give no weight to metas, it wouldn't be the reason they rank higher. Now...if they are using that spam technique, you might check for others like hidden text, cloaking, or whatever.

But chances are high that with a PR9, it's not going anywhere in the rankings.


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