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I would like to tap into some of the experience out there. When selecting keywords for an ad campaign, let's just say for a PPC campaign, have you experienced a better sales conversion from a "buy widgets" as opposed to just "widgets"? Do you find that the "buy widgets" keyword phrase is clicked on more frequently than just the "widgets" keyword? I would like to see if I should go back and enter some "buy" word phrases in some of my ad campaigns. Thanks much in advance for your input.