Forum Moderators: open
How do I select which kw('s) to target? Should I pick one randomly, and focus on it, or should I try to spread myself out? I'm really quite confused as to how to deal with this issue.
You have to develop some understanding of what keywords your target audience is going to be using. Then you must decide out of those, which ones you can defend against your competition. What’s important to note is that competition in search engines refers to those sites in the same “keyword playing field” not so much the “product/service playing field.”
Because of these two factors, focus tends to be the key to keywords. If you sell widgets then using “buy widgets” is going to be better then “widgets.” It will cut down on extra noise (traffic outside of your target) and will be easier to defend then “widgets” which often includes the entire food-chain…manufactures, producers, distributors, etc.
Focus is also important in optimizing content on each page. Don’t try and fill one page with 20 different keywords. Use your entire Web site in optimization.
Also, are you saying that I'm better off arbitrarily using one word exclusively in one page and another one in a different page (even when theming is not an issue)? Can anyone else confirm or deny this?
