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Keywords in page titles, headings and body text

does it matter if you use a colon in between keywords?



11:36 am on Aug 28, 2002 (gmt 0)

10+ Year Member


I was wondering if anyone knows if keywords seprated by ":" or "-" in titles or page bodies are bad.

I have a site that currently uses the following format in the page titles: [SITENAME]: [KEYWORD PHRASE]

In my pages I have <h2>[KEYWORD]:[KEYWORD] <h2> (the site is an online catalogue)

I was thinking about removing the colons I'm not sure if there is a difference.


12:14 pm on Aug 28, 2002 (gmt 0)

10+ Year Member

Hi jckos, welcome to webmasterworld.

I'm not sure about the answer, I think it would be clear to the major engines that those are seperate words so it will not hurt.
Still, just to be on the safe side I would add a space before and after the seperator if you can.


12:35 pm on Aug 28, 2002 (gmt 0)

10+ Year Member

Thanks for the speedy and sensible reply.


12:43 pm on Aug 28, 2002 (gmt 0)

WebmasterWorld Senior Member marcia is a WebmasterWorld Top Contributor of All Time 10+ Year Member

Welcome to WebmasterWorld, jckos.

There's a little more to creating a good page title than just the colon, but I agree with Damain that they should be able to tell. Looking through SERPs at search engines that highlight search keywords by bolding them should give a first hand view of it.

>add a space before and after the seperator
I do this generally to make certain, though it's probably not necessary and uses up characters, but I use hyphens.

You might want to re-think using the site name at the beginning, unless it has the keywords in it that you're targeting with the page. The page's keywords in the title, that should match up with the context of the body text and be in the major heading, should be somewhere in the first 5 words approximately, the closer to the beginning the better. So you may want to use your best keyword phrase at the beginning of the title with the domain or site name following, preferably in such a way that it has appeal for searchers to click on.

We've had some good page title discussions recently, you might want to do a site search for page title and page titles, and run through a few weeks in the Google forum; we've had several there.

For the main page heading, we'd have to discuss whether it's better to have it long or short, whether it should include only the main keyphrase, and whether or not it's productive to have the site name in it, depending on whether the site name includes keywords.

We could also look at whether it makes a difference whether the keyphrase is at the beginning of the heading.

It's a little more than you asked, but it's a good topic with a lot of details involved that can make a difference in how pages rank.


12:54 pm on Aug 28, 2002 (gmt 0)

10+ Year Member

Thanks. I've been lurking aroud the boards for a few weeks, so I appreciate your remarks.

Basically, my main keyword in in my site name. My headings are short and by virtue of the dynamic site include all my keyphrases, which have good density on the page.

Again, I've been able to create variables in the page that can place keywords and keyphrases in the titles, descriptions and headings from the database.

Do you think the repetition would work against me - since all the phrases are the same. FYI, there are not too many ways to vary the phrases I'm using. I just don't want it to be seen as spam.


12:54 pm on Aug 28, 2002 (gmt 0)

10+ Year Member

Looking through SERPS at search engines that highlight search keywords by bolding them should give a first hand view of it

I thought of that too Marcia..but I think it's not safe to draw conclusions from that. There's a good chance that the routine in a search engine's software to highlight search words is a different one from the routine that decides what to index on a page. If so, the two routines may well be made at different times, by different programmers or just act differently in some situations as one routine may be more elaborate then the other.


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