if keywords or phrases are used to link either to a commercial site, i.e., as a text link, or to a page w/in your own site, do search engines view/rate them differently or even ignore them, or treat them the same as any other?
buckworks
2:30 pm on Aug 23, 2002 (gmt 0)
If the text in links to a page matches a word or phrase you're targeting on the page, it is definitely worth an extra brownie point or two. One of the things that Google and some other engines take into account when deciding what your page is "about" is what other sites say about the page. Well-worded links from relevant pages can be of significant help to reinforce your targeted terms, regardless of PageRank issues. Carefully worded link text within your own site seems to help too.
Jack_Frost
5:55 pm on Aug 23, 2002 (gmt 0)
Little confused by your question, but here goes. We always try to name inbound links the same as the title of the page it is going to. It seems to help although it's just one of many many factors.
tyrojds
9:58 pm on Aug 23, 2002 (gmt 0)
my mistake in not being clear. buckworks (thanks for the info) was pretty much onto what i meant. in addition, i meant links line affiliates place on site from merchants - "XYZ.INC HAS THE BEST SELECTION OF XYZ." that type of thing. and even keywords a site uses in their menu to other parts of the same site, i.e., "HOW QUALITY XYZ ARE MADE," which links to your own content page. thanks for your input.
