Forum Moderators: open
Should every page of my website have the same keywords in the Meta Tags? Or is it wise to have different keywords for every single page on the website?
Hope to hear from you all real soon!
Paul.
Paul, create the content for each of the pages around a focused, limited set of keyword phrases. Using too many dilutes the value, so limit to a couple of well-chosen ones and use phrases including those words in the page text. When you watch logs (or site stats) for a while, you'll see that people are searching for various combinations of words that you might not have thought of, and watching for patterns will tell you a lot for follow-up work, which is when the refining of the optimization actually happens. Each page should target a specific word or a couple of closely related words.
>Should every page of my website have the same keywords in the Meta Tags?
No, they should be different. There's sometimes one that appears consistently throughout a site that reflects a basic theme, but the keywords that the individual pages are targeted to are what should be in that page's keywords tag.
Meta tags have limited value and aren't even used by some, but it's still worth doing them for those search engines that still do.
If I do a page for "widgets", but I think some people will search for "widget" instead, I might put it in the keywords tag. Or if I have a page aimed at the UK market and "colour" is a keyword, I might put "color" in the keyword tag to give it some chance of catching Us traffic
So what areas do most SE use?
eg Title etc... Please tell
pgsbs - Just from the way you're asking the question ("huge bunch of new keywords"), I'm sensing that you have a misconception about what keywords do. A lot of people use them as if they're a wish list, assuming that if they include them in the meta tags, a site will rank on them. I can't tell what you have in mind, because the url in your profile isn't a valid link, so I couldn't check your site.
Marcia describes how you should think about the content of your site in relation to keyword phrases. You also need to consider whether the target phrases you choose are phrases that people are likely to search for. The Overture keyword suggestion tool is helpful in this.
But I'm often amazed at the kinds of words people put into their keyword tags... keywords like "fun" on a travel site, for example. Choose your search phrases carefully, focus your pages, and build content around your page focus.
On competitive phrases, you may need to focus the content of your site as well. If you start trying to target too many different genres of music, for example, or the hobbies of various members of your group, you may find that you simply won't be able to rank on these. You may have to hone that huge bunch of keywords down quite a bit.
