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Visits based on primary keyword

vs visits based on other searches

     
10:16 am on Feb 20, 2002 (gmt 0)

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For google, I receive X number of visits for my primary keyword; 1/2X number of visits from searches on my secondary keyword; 1/2X number of two-time visits from other searches; and 2X one-time visits from other searches.

In other words, my logs show twice as many one-time visits from google searches on terms other than my primary keyword.

Is this typical? It seems to indicate that my site is not well-focused or targeted.

10:55 am on Feb 20, 2002 (gmt 0)

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I would suggest that it is a good sign, you are not dependent on one particular keyphrase.

My stats show similar distribution, and also the distribution varies depending upon which search engine the search is from.

11:09 am on Feb 20, 2002 (gmt 0)

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Tilt,

Can you explain a bit more how you are determining 1x vs. 2x visits? Do you mean single, vs. multiple page views?

1:18 pm on Feb 20, 2002 (gmt 0)

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Webguerrilla,
I don't mean page views. I just mean how a visitor arrived at my site.

My host provides reports by WebLog 2.2, so that's what I'm using to analyze my logs. There is a report called Referring Keywords report. It says: "This report logs the keywords used by visitors to find this site in the various Internet search engines and directories."

The report looks like this:
Google:
100 mainkeyword
50 secondary keyword
20 other keyword ...
1 minor keyword
1 another minor key
1 yet another minor key
1 etc. (about 200 more lines like this)
...

I interpret that to mean that 100 people used mainkeyword to arrive at my site. And 200 people used 200 different various other minor keywords to arrive at my site.

9:17 pm on Feb 20, 2002 (gmt 0)

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If your site is fairly well optimized, and has a focused theme, then the combined total number of visitors from secondary variations of your main keyword phrase,should be higher than the number of visitors from your main phrase by itself.

On the other hand, if none of the terms below your top 3 or 4 are actually relevant to your content, (i.e., your pages are getting returned for some obscure random matches)then there's probably more you could be doing to broaden and improve your keyword referral base.

I good way to get a handle on it is to take all the terms that only show up a few times and run a position report on them. That will help you pinpoint A) what specific pages visitors are landing on and B) where those pages rank.

Pay particular attention to the terms that come back in the report as "Not In Top 30"

If you are getting a handful of visitors a week from a term that you rank in the top 5 for, then you are probably getting all the avaialble traffic for that term.

If you are getting a handful of visitors a week from a term that you rank 63rd for, then there is a very good chance that there is quite a bit more traffic to be had for that term.

2:47 pm on Feb 20, 2002 (gmt 0)

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Very sage advice WG. It's always tricky to look for those hidden referral gems. Those that have low numbers of pages and high numbers of searches.

<tip>
I did some comparisons last summer between Goto's numbers and Googles "search returned XXX pages" numbers and found some good kw's. I had to go through 3-4k of words to find a dozen that had good searches to pages ratios, but it was worth it.
</tip>

9:03 pm on Feb 21, 2002 (gmt 0)

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>I had to go through 3-4k of words to find a dozen that had good searches to pages ratios, but it was worth it.

Yep, you can expect to put in a lot of time but not seem to get much out of it until those new phrases start to produce. However, the process can be fun...uncovering hidden gems.

9:23 pm on Feb 21, 2002 (gmt 0)

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>I would suggest that it is a good sign, you are not dependent on one particular keyphrase.
>My stats show similar distribution, and also the distribution varies depending upon which search engine the search is from.

Ditto what Ian said, word-for-word, particularly the good sign, you are not dependent part. I make a very concerted effort at harvesting traffic from obscure searches that I'd never specifically consider. I even buy content and try to have as little interaction as possible at the "detail" level so that I won't bias the writer's style or choice of phrases. On occassion, I even give them a free hand at choosing the topic, as long as it's within the theme I need. IMO, there is a huge SEO safety factor to be gained by spending your time on optimizing secondary phrases. I don't sweat out every re-indexing cycle because no more than 1/4 of my traffic is really at risk. The arrival of PPC ranking has made this even appealing because it also means that a significant portion of traffic comes from an array of searches that are never going to be competitive individually.

2:27 pm on Feb 22, 2002 (gmt 0)

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>last summer between Goto's numbers and Googles
>"search returned XXX pages" numbers

Brett, was there a reason you did you did it by hand? Couldn't you have saved time using something like WordTracker?

3:22 pm on Feb 22, 2002 (gmt 0)

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Hi Craig,

I believe Brett (as well as a bug chunk of the Mod crew) is in route to the BarConference, so if he doesn't post a reply soon, it's not because he's ignoring you. :)