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Does anyone have suggestions for good keywords for a beer site? It seems like it would take a very targeted collection of keywords to target people who would buy beer online, cause it would probably have to be imported or exotic, something not easily available at the local distributor and "tasty" enough to bother ordering it and having it delivered.
Your problem will be with a similar KW - de beer
This is the same type of problem travel sites have when optimizing for Trips up the Amazon.
(edited by: Mike_Mackin at 4:07 pm (utc) on Jan. 18, 2002)
The right keywords could definately help, and they may be very low competition for the terms specific enough to reach those in search of beers that cannot easily be had in the local market whatever that may be..
As for age verification, that's up to them to deal with.
As you mentioned Mike, any beer site will be going head to head with the diamond people to an extent too.....good catch!
(edited by: skibum at 4:31 pm (utc) on Jan. 18, 2002)
"beer of the month club"
This is actually pretty popular... You would normally buy it for someone else as a gift.. For about $400 they get a years membership and you send them a 12 pack a month with assorted imports and micros...
The only catch is that shipping alcohol like this is only legal in about half the states...
"how would you verify their age?"
The purchaser has to fax an ID. And then when it's delivered the recipient has to show an ID and sign a paper..
It's probably a challenging business to run online -- I'd bet that many of the online folks also do direct mail to retain customers. It would have to be all about repeat business, IMO, and being one of those "in the know".
Looking at Google, so many beer sites are strictly informational. Of the ones who do sell, many sell brewing supplies rather than the beverage itself. It looks like phrases that include "buy online" and the like will be essential for targeting in this case. Often those words may be taken for granted in a web-based business, but not in this case.
(edited by: tedster at 6:17 pm (utc) on Jan. 18, 2002)
Yep. It's one of the main left nav links on that site I checked. (Shows what I know about beer kws.) FWIW, their "Christmas Beer" sold out... they're asking that customers make a second selection.
Likely keywords:
location & brand - beer(s), stout(s), porter(s), ale(s), etc..
cobinations with buy, online, purchase, store, order, deliver
Beer brewing and brewing kit realted kw's
beer of the month club is exellent Seth - I'll owe ya a beer for that one at the East Coast BarConference whenever it comes around:)
smatsmax - Since you bought online, have you purchased more, has the company followed up with email, direct mail, catalogs, with beer accessories, memorabilia, new brews, special offers, or anything like that?
(edited by: skibum at 7:05 pm (utc) on Jan. 18, 2002)
Agreed. Cigarette online sales have been in the newswires a few times, mostly on the tax dodge issue and how govenments are trying to cope. That said, worrying about the logistics of delivery would be an add-on consulting fee.
Just another thought Beer is high weight low value - not a commodity that is good for delivery charges.
The keywords that converted best were vineyard + varietal and region + varietal.
-Andrea
(edited by: abertone at 11:14 pm (utc) on Jan. 18, 2002)
oktoberfest
octoberfest
oompah
brotwurst
beer
fest
homebrewing
home brew
ale
microbrewery
winter wheat
hops
yeast
malt
suds
foam
sugar
bottles
caps
carboy
stopper
pellets
cork
siphon
ferment
fermenting
fementation
carbonate
carbonation
I think this is one of those rare situations where optimizing for the brand names is the most important thing.
