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I just started a site with an essential keyword that probably gets misspelled almost as often as it gets spelled correctly, so I know I want the rankings. Any input woould be appreciated.
Sadly they were lost in the mists of time so I couldn't tell you if they would still perform.
One way of creating a doorway that doesn't look like a mistake on your part is to make a point of the misspelling ie.
You searched for the term saerch engines.
If you were actually searching for search engines then click here.
Obviously this should all be padded out with relevant content, but it allows you to include the misspelling plenty of times in a legitimate manner.
also have a few keywords that are commonly mispelt (or is it misspelt) and have been adding them into the keyword tags only (useless).
Quite obviously... don't have a 'serious' page with words spelt incorrectly as it doesn't do much for your credibility.. especially if you selling a service or product.
re: hiring... err .. you say all you can eat hey??