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I am working with a site that has very little content on its pages. The keyword density analyzer on SEW says I have 22 words total on some of the pages. After I added SE friendly Titles, Metaa keywords, and Meta descriptions, one of the keyword densities is 15% and another is 19%!! Problem is it is so easy to hit those numbers with so few words. The words are scattered in the parts of the page that I cannot change (menus) but they were not previously in the important areas (title). I know 10% is the target for a keyword. Is this absolutely considered spam by the SE's or would the algorithms recognize the small number of total words also? for example, if I had a site with 3 words on the page, each word, mentioned once, would have a density of 33%. But I could not be considered spamming, could I?
I am betting the answer is going to be "get the KW density down no matter what" Just need to be reinforced on that before I go un-doing my hard work.
The site was nasty looking 2 months ago. 2 bodies in the HTML, 2 sets of Metatags, etc... on a lot of the pages. Also the metatags were 1000 words or longer. There were NO title tags, and the programmers had a script running to auto-submit to AV each week.
So the rankings can only get better! :)
But you say that for Google, you must have 10% or less for EVERY word, correct. A strange occurance on one page is that an irrelevant word has the highest density. Will this affect search results for relevant words that are at 9% density?