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keywords doesn't matter

keywords doesn't matter much anymore

4:20 am on May 24, 2001 (gmt 0)

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joined:May 3, 2001
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Yes I came across few postings in here that mentioned that keyword tags doesn't matter much anymore.Cause i recently did numerous searches under particular keyword that I put it the metatags it doesn't shows the result in that searches mainly for the alta, msn, lycos, but none the less the first 2 sometimes 1 keywords does show- as mention by brett before for alta-- so what's your comment on this ? :)
5:19 pm on May 24, 2001 (gmt 0)

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joined:June 26, 2000
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The fact that your first keyword(s) of your meta tags did show up in a search probably has far more to do with the fact that it also appeared in other parts of the page, then it does with it's position within the tag.

The thing to keep in mind is that for every other phrase you put into the keyword tag, there are probably many more pages within a SE database that contain that phrase in a more prominent place, like the title, or the first part of the body. Even if the particular engine factors meta tags, it will only return your page after all the other pages that contain the phrase in the title have been returned. That being the case, there just aren't to many situations where you'll get a great deal of benefit from a lengthy keyword tag.

Use the KWT to first reinforce the phrases contained in your title, and then add additional phrases that actually appear on the page. If you have many phrases that are relevant, you need to start brainstorming on how you can develop additional content to target them.