Welcome to WebmasterWorld Guest from

Forum Moderators: open

Message Too Old, No Replies

The use of "keyword keyword" vs keyword keyword



12:26 pm on Nov 27, 2000 (gmt 0)

Full Member

10+ Year Member

joined:Sept 21, 2000
votes: 0

I saw a Concise Report for a potential client's site last night. The current firm is using "keyword phrase" ("search engine placement")vs keyword phrase (search engine placement) to report positions to the client. How do you usually search (regardless of SE)? How do you think the majority of the world searches? I use both depending upon the phrase and the results obtained from NOT using the " ". But I really wonder how the average surfer searches? I looked at log files for some of my clients and have a feeling based on those logs that most searchers do not use " " in their searches. Optimizing for the keyword phrase should result in the same or better rankings if the searcher uses "keyword phrase". Optimizing for "keyword phrase" will not produce the same or better rankings for a search on keyword phrase. Or am I way off base here?
12:15 pm on Nov 30, 2000 (gmt 0)

Senior Member

joined:July 21, 2000
votes: 0

From going through my logs it appeared about 5% of people use "quotes" - I was surprised it was as high as that! However on looking more closely it appeared that these were for internet-technical searches obviously made by more savvy searchers. The general public seem to just type in the search phrase without any delimiters.
2:19 pm on Nov 30, 2000 (gmt 0)

Preferred Member

10+ Year Member

joined:July 28, 2000
votes: 0

Some searchers actually perform an exact phrase search without realising it. On Altavista for example if you search for keyword+keyword (no spaces) it performs a "Keyword keyword" search.

This can be useful to know if you are trying to attract surfers from a particular region. Because the US sites dominate the 1st few pages of most listings many UK surfers use keyword +uk as a search argument.

dog +uk returns 183,000 results on AV whereas
dog+uk returns 198 matches.

You may not get much additional traffic, but it is cheap.


Join The Conversation

Moderators and Top Contributors

Hot Threads This Week

Featured Threads

Free SEO Tools

Hire Expert Members