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Exact Phrase or No?

Judging the competition

     
5:49 pm on Jul 5, 2006 (gmt 0)

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This has me confused.

When judging the competition for a keyword phrase, what is the benefit of using the exact wording in quotes over just a normal search query (which I would believe is how most users search)

The main KW online tools seem to do it either way, thus giving confusing results on what matters most.

keyword keyword - gives 10,000 competing sites
"keyword keyword" gives just 110 competing sites

So giving these results, are my keywords worth using?

10:24 pm on July 11, 2006 (gmt 0)

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which I would believe is how most users search

Actually, the opposite is true. Searching for a keyword phrase in quotes just gives you a better idea of how competitive a keyword phrase is. With those results, you should be able to quite well!
5:40 am on July 24, 2006 (gmt 0)

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When judging the competition for a keyword phrase, what is the benefit of using the exact wording in quotes over just a normal search query (which I would believe is how most users search)

keyword1 keyword2 - gives the number of pages that contain both keyword1 and keyword2

"keyword1 keyword2" gives the number of pages that contain the exact phrase "keyword1 keyword2" -- in other words, the number of pages likely to be competitive for the phrase.

...just 110 competing sites

So giving these results, are my keywords worth using?

You may be confusing the number of pages (not "sites") containing or targeting the term with the number of searches. You really need to know both.

10,000 competing pages containing all the words and 110 pages containing the exact phrase is extremely uncompetitive. It therefore should be very easy to rank on.

On the other hand, a phrase this uncompetitive may well not receive very many searches.

Though most searches are without quotes... for all the words... the engines generally have a word order factor built into their algorithms.