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overture data vs other tool's data

what to make of huge differences?

5:29 pm on Apr 18, 2006 (gmt 0)

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joined:Mar 27, 2006
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i'm trying to i.d. good keywords/phrases, but it certainly is frustrating when overture claims a phrase gets 532 searches/month while another popular tool (that i apparently am not supposed to name) says the same phrase gets zero. what's anyone supposed to make of discrepancies like that? arrgh!