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I am trying to increase my website's positions and since I have plenty of images on it, I want to take advantage of it and make their names and paths more "keyword-dense".
Do you have suggestions on what would be a good name and path for an image in order to rank high in an image search, especially the one of google?
Also, what is your opinion about image searches, is it indeed a good way to bring more visitors into a website?
Thank you very much!
"world wide web"
Results 1 - 20 of about 150,000
text before: none
text after: <h1>Welcome to the World Wide Web</h1>
site type: educational
alt: "Professional quality web sites at extremely competitive prices!"
text before: none (an image)
text after: lots, a sales pitch
site type: commercial
name: www.gif (image not in page, but linked)
alt: none, it's a link
text before: an anchor link (name="WWW")
text after: World Wide Web
site type: educational
alt: "Global Enterprice from Robin Jareaux at www.example.com"
text before: none, but images and links and js
text after: "What in the World <BR>Is the Web?"
site type: tutorial from a commercial website
alt: "Grafische Darstellung des WWW um en.wikipedia.org am 18. Juli 2004" (yay, it's german)
text before: a paragraph that starts with "World wide web"
text after: "Grafische Darstellung des WWW um en.wikipedia.org am 18. Juli 2004"
site type: German wikipedia
Ok, enough :)
From that we can see that Google understand filenames and text after. There's no way to know what weight is given to each one precisely.
At least we know that except for the Wikipedia image, the number of inbound links are low. So, Pagerank or whatever algorithm is used to treat inbound links are probably not considered when raking images.
Which leaves us with alt, filename, text before and text after. From our five examples, we can see that the text "before" doesn't contain the keyword "world wide web". Only the text "after". The second example doesn't even have "world wide web" written at the page's body. But the file is named "world-wide-web".
So, considerations. If you want to appear high on Google images for "a couple keywords", my advice:
1) Name your file "a-couple-keywords.ext";
And, 2) Use the text "a couple keywords" right after the image.
Of course, the sample is too small, only 5 items from one search, but these two things seems to be considered more than others, at least on this case.
Name the picture what it actually is usually seems the best way to go.
But that probably depends on what you are selling. If I do a Google search for pink kangaroo dolls, I expect to see pictures of pink kangaroo dolls, not green alligator dolls with the wrong name.
Yeah thats a good point though I try to do it each time. I think we all try to select words which makes sense.