2 keywords for one page?

how to market 2 distinct keywords to different pages

[chazeo]

OK, I feel like I know the answer to this but I want some second opinions. Let's say I am working on a website for Widget. The webpage for "Widget One" also needs to be optimized for "One Widget." Should I:

1) Create a standard product page with combined content addressing both KWs, and ultimately and use both KWs in anchor-text links (intra/external) pointing at the same page? If so, what should the page be named widget.com/one.htm or widget.com/two.htm (the KW with the highest search volume)?

2) Create seperate pages for each KW even though it's selling the same product?

Thanks for your input!

[edited by: mona at 12:40 pm (utc) on Mar. 9, 2006]
[edit reason] no sepecific KWs, please -thx! [/edit]

[adeelshahid]

specify in the title a some what natural language combinations of these two words.

Then as the first heading start out with the main search searched term then the sub heading showing the second most keyword.

name the page something like,

widget-one-two.extension

Just some of my thoughts :)

[edited by: mona at 12:41 pm (utc) on Mar. 9, 2006]
[edit reason] see above [/edit]

[Lorel]

It is my experience that you have to spell out those words exactly as you want them, i.e., both words (phrases) have to be in the title and description and also in the headers and text, you cannot say "widget one and two" and expect to rank well for both. You will likely rank well for the first one and not the second.