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But I have a doubt. If I choose to build my website around 'black trousers' instead of just 'trousers', how is this going to help me? People who search for trousers may be 100 and I might be able to drive,say 20 of them to my site. But, 'black trousers' would have even lesser seekers, which only reduces my number of visitors,if not remains the same. So,why all the work to find a deep niche?
I ask this because, my site is actually a very focussed niche, and actually was able to get into the top 3 search results within two weeks of Google indexing my site. But still, I find that the number of people who visit my site is actually very less than one another site which focusses on a slighltly bigger niche.
actually was able to get into the top 3 search results within two weeks of Google indexing my site.
There's one of your answers right there. It's simply easier to rank and get traffic for a niche than for a more general term.
It's fine if your long term goal is to rank for trousers, but that's going to be harder than ranking for black trousers, blue trousers, cuffed trousers, cuffless trousers, cotten trousers, etc.
Maybe a lot harder.
We don't really do specifics here, but using your trousers vs black trousers as an example I just did a search for clothing, trousers, black trousers, and "black trousers". They came back like this:
Clothing: 126,000,000
Trousers: 7,250,000
Black Trousers: 3,370,000
"Black Trousers": 258,000
Those numbers should tell you a lot of what you want to know.
Now just imagine how much harder it's going to be trying for trousers vs trying for black trousers.
My point is that if you really want to shoot for the higher term, the niches under that term are going to bring traffic while you work on ranking for the higher term.
