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What is the intention behind a particular keyword

     
4:54 pm on Jan 12, 2006 (gmt 0)

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The nature of my site's topic is such that in my keyword research I sometimes find words that I'm not sure exactly what the visitor is searching for.

Obviously, I need to know what the searcher wants before I can build relevant content. Is there any magic way to determine exactly what (the majority of) people are searching for when they use a particular keyword?

10:16 am on Jan 13, 2006 (gmt 0)

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WebmasterWorld Administrator mack is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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I would probably carry out a search using that KW and see what topic the top ranking sites are using. This will give you an idea what content to aquire/write.

Mack.

6:46 pm on Jan 13, 2006 (gmt 0)

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Divining intention is one of the big jobs that search engines wrestle with. For example, on certain ambiguous keywords Google is now using a "split" results page.

It takes a lot of data-mining to get this kind of information indirectly. A user feedback form might be helpful. If you have a site search, there can be gold in monitoring those "no click" searchers or the ones who need to reformulate their query immediately.

12:52 am on Jan 14, 2006 (gmt 0)

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If you have a site search, there can be gold in monitoring those "no click" searchers or the ones who need to reformulate their query immediately.

Please say more about that. What is a "no click" searcher and how would one monitor them? And how is a "no click" searcher different from ones who need to reformulate their query?

Thanks for your time.

3:01 am on Jan 14, 2006 (gmt 0)

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By a no-click searcher I mean somone who doesn't click on a result and they don't refornulate the query either -- they just go elsewhere. Combine some kind of server-side click-tracking for the results page with regular log analysis and you can reveal the patterns.
 

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