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I agree that the more specific and fine-tuned your page is to the keyword, the better. Theme optimization suggests to me that you take it down to the smallest or most specific point and then build back through your themes to connect it to the whole. For content on the keyword page itself, Iím sure to throw in as many alternative keyword phrases as I can without messing up the content or density of the page. Really follow your logs and determine what words folks are actually using to get to your page. You may be surprised by the alternative phrases and the actual traffic those phrases bring in.