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Is using PPC (adwords/overture) an accurate way to determine.

...to determine the level of traffic a given keyword has?

     
9:06 pm on Dec 8, 2005 (gmt 0)

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A friend mentioned I should do this to determine how much traffic I can expect if I ranked on the 1st page for a given keyword. (The impressions)... Is this accurate? Thanks.
9:08 pm on Dec 8, 2005 (gmt 0)

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Not particularly. It does tell you whether there is any interest in a subject though :)