WT Search Term Count Value using Overture db

Is count of searches using Overture for average per day,or 30-days en-bloc?

[JLSeagull]

I have read and re-read all over but the following (something like this) confusing opinion has emerged:

One should take the Count Value for keywords using Overture database with a little bit of salt .. for, Count of search terms with Overture is for a 30-days period.

My question is: Is this 30-day period associated with Overture Keyword Selector tool or with Wordtracker results as well?

Or

if "widget wadget" keyword has a count value of 210 on Wordtracker site results (using Overture/GoTo database), should we take that as count of 7 searches every day on an average?

and,

What is the utility of 24-Hrs column in Wordtracker results?

Any help will be most appreciated.

Rgds
JL Seagull

[mona]

Hey, JLSeagull. Overture and WT take their results from different databases, so yes, they are separate. But it's best to consider all of these tools as just one in your keyword research. They are helpful, but you're never going to get an exact number. Use them with other resources - your own (or client's) industry knowledge, you're competitor's sites, and most importantly your search logs.

[JLSeagull]

If that is so, isn't the KEI for search terms skewed when we use overture/goto database as against WT database while still using WordTracker facility?

In other words

for keywords *widget wadget*, overture based research could bring out result like this:

Count 300
Competing 3
KEI 3000.00

but core wt based research could bring out result like this (for the same *widget wadget* keyphrase):

Count 10
Competing 3
KEI 33.33

Shouldn't they be normalizing results of KEI for both the source db's while generating reports?

Else, we are not comparing apples to apples and oranges to oranges.

( this skew has got me li'l upset btw )

If I am right, could someone from WordTracker put an ear on this forum and reply back, if possible?

Rgds
JLSeagull