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I presume the major engines are constantly trying to improve their machine algorithms.
Part of this must be KW counts (although many other things must factor in.)
This implies that any 'optimal' KW count is a moving target at best!
In the Nevada casino game of Keno (Chinese lottery), there are two strategies:
1) Chase the 'old man' which means to bet on recent numbers.
2) Let the 'old man' chase you, or stay with your favorite numbers.
As SERPs ranking is very NON-random, I recommend strategy #2.
Let G and Y (and sometimes MSN) chase you.
How to do this?
a) Write your own stuff. Don't scrape. Neither 'stuff ' nor scrimp on important words or phrases.
If your writing isn't the greatest, hire somebody.
b) Write as clearly and naturally as possible. KW counts will take care of themselves.
c) As the engines refine their algorithms, and the better they do so,
Their ideal KW percentages will slowly approach yours!
Don't chase the search engines with imaginary KW percentages. Let them find you. -Larry
If this is the trend does this mean the focus is moving away from KW density and more to other things like inbound links?
Google's goal is to identify pages that have good content that users want. If you think they are smart enough to get better at that goal over time, then a reasonable strategy is to make pages with good content that users want.