Targeting one word only

Importance of Anchor in THAT case

[silverbytes]

Most searched term for my pair keyphrase is one word only. IE: I target "widgets blue" but seems like "widget" is the most searched term, 2nd and far away "widget blue".

My questions: If I'm making efforts to rank good in the search term "widget" what would be the importante of using "widget blue" in anchors and titles instead of just "widget"?

I mean if is the same thing I'd go for "widgets blue" since all people will find me for "widget" and also for "widget blue"

But I'm afraid using a pair be worst than using just "widget".

Can't imagine a title with 1 word only so I think that shall affect mostly anchor text.

[specter]

Using "blue widget" instead of "widget" could reduce your keyword prominence in the tags and substantially affect your ranking (I say it could...).
From other hand to optimize a page for a single competitive keyword makes surely more difficult to get high rankings.

The choice is your.

[ken_b]

Focusing on single word might very likely make getting a high ranking in the serps harder, depending on how competitive the sector is.

Using a "Blue Widgets" anchor might dilute the imapct of the anchor by spreading the focus over two words.

What to do? Both.

[silverbytes]

So I'd go for both separately. Double effort for linking plus making a new page for the other term. A work that could take at least 3 months to see results I guess.

What do you think?

[specter]

It's a waste of time. Target for kephrases that makes the search more accurate.

[imstillatwork]

make a page for each key phrase. it's more accurate, and the viewer / customer get more specificly related material.

If I sell several hounderd widgets of different shapes, colors, etc... and someone hits my home page with a very specific floating blue widgets, I don't expect them to browse or search my site until they find it. I would rather them be find the floating blue widgets page from the search right off tha bat.