Best SEM tool name of all time

[shorebreak]

iProspect Bidding Imputation Tool - [emediawire.com...]

Thanks, iProspect, for confirming that even the most 'sophisticated' SEM firms are using Excel spreadsheets and abacuses.

[werty]

That tool does not seem worthy of a press release. You plug in your keywords, your clicks and your conversions and it calculates your conversion rate. Then you put in what your target CPA is and it multiplies them. Nothing special at all.

[webconnoisseur]

I agree - not impressed with the tool. Just some basic calculations in a sloppy spreadsheet.