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One of the biggest keyword search phrases is “man hat” with 10,833 searches.
I could not find much on the big 3 G,Y, MSN for that phrase.
After running “men’s hats” through the Overture Keyword Tool It displays the results as “man hat” in the singular form.
Which keyword phrase would you optimize for or should I do both?
Do you think if I optimized for “man hat” it would show up.
I just think that “men’s hats” is a better phrase.
[edited by: engine at 3:28 pm (utc) on April 5, 2005]
[edit reason] formatting [/edit]
suppliers of widgets
makers of widgets
I'll almost guarantee that regional dialect plays an important role as much as the type of customer. Consumer may search singular whilst trader would search plural.
Personally, I'd optimise two seperate pages for both styles.
There are other tools that don't stem, like WordTracker and the Google AdWords estimator; for this reason alone I'd always use multiple sources when researching keywords!
...always use multiple sources when researching keywords!
Good advice. Here's a thread with several posts about the differences between Google, Overture, and Wordtracker.
The best keyword tool?
Though the Google AdWords Keyword Tool doesn't give numbers, it does give the best idea of how people actually search. The tool is at...
For men's hats, I'd enter the following terms, one at a time, to get suggestions...
Be sure to optimize for some of the longer phrases. They're more precise, easier to rank on, and while less often searched, will generally "convert" (ie, lead to sales) more often than a very general term like "men's hats."