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Overture keyword tool?

10:33 pm on Mar 12, 2005 (gmt 0)

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Whew, I am not getting it. The overture keyword suggest tool gives me 193,000 searches per month for a particular keyword. The first site, however, claims that they are getting 19,000 visitors per month. Their claims could be bogus, but the second site has public stats available and it clearly says something like 12,000 visitors per month.

When you consider that Google is the biggest things out there, then it seems highly unlikely that the number one site is only clicked for 10% of the results that the overture suggest tool shows me.

What does the overture tool actually show me and how is it kind of realistic to calculate the number of visitors that I could expect when I would have number 1 spot on Google (yes, I know that it is a big if :p).


2:51 am on Mar 16, 2005 (gmt 0)

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This is what happening with us, we're in Australia so I'm quoting the Aussie Overture results.

Our #1 KW phrase (say) Blue Widgets shows as #1 in the local Google SERPS for searches in OZ as well as the world.

In January we averaged 13 visitors per day for Blue Widgets
and 8 visitors per day for Blue Widget

Overture is showing 12.5 searches per day in OZ for Widget Blue

Hope that helps.

3:02 am on Mar 16, 2005 (gmt 0)

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WebmasterWorld Administrator martinibuster is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Apr 13, 2002
votes: 172

You have to factor in
  • thousands of webmasters checking their serps- sometimes hundreds of thousands.
  • The other factor is that the searches are aggregated between plural and singular.
  • The other factor could be bots triggering searches for numerous reasons.
  • Another reason, prolly not in your case, but in some cases it's because some webmasters are inventing phrases and clickbotting the numbers up so that their competition will optimize for the bogus terms while she optimizes for the correct term.