I am considering building a site who's topic is based on a specific search keyword, hoping to get some of that traffic. I am using the overture search suggestion tool to investigate the popularity of the keyword. My question is, how many searches per month make this worthwhile? Say the keyword "green widgets" gets 2000 searches per month according to overture, does building greenwidgets.com make it worthwhile? What number of searches would you look for?
Also, I am wondering whether to register greenwidgets.com or green-widgets.com. Which one would you recommend?
Thanks.