Bold and Italics on Keywords in Content

[Mr_N]

Since bolding a keyword within the content of a page can help boost that page a tiny bit in search results, is it okay to bold the keyword everytime it shows up on a page, or is it better to do it just once? I'm not sure how far one can go with that before a search engine may consider it spam. Also, since italics also help with search engine placement, can one bold and italicize the same word to help get it better SEO, or is it better to choose one or the other? Thanks for your help. :)

[otc_cmnn]

<b> and <i> is better than just <b> or <i>.

I'd mix and match and not do every instance, I'm not sure where that SPAM threshold is, but I am sure it is there.

[chrisgarrett]

Its probably not a good idea to give your visitors eyestrain so some restraint would be a good idea ;O)

[caveman]

> I'm not sure where that SPAM threshold is, but I am sure it is there.

otc_cmnn you just summed up everything that I *know* about SEO. :-)

[otc_cmnn]

Somebody did some good experienting on this one last year and it stimulated a tonne of discussion.

[webmasterworld.com...]

The other thing I *know* about SEO is taht if you ever do figure out where that SPam threshold is, the bastards will change it on you.

[ganderla]

It was mentioned in that other thread that PR makes no difference. I can attest to that.

I made a new page ,did some perfectly legit SEO, which I have never done before and in about 11 days I was number one for the keyphrases I shot for.

I have to tell you that I was floored.