Core keywords consistency

should core kewords' consistency be maintained through out the site?

[Purva]

I am new to the the forum but have been trying to set up site for past several months. so far i was basically concentrating on tags and link exchange. but i realised i wasn't really anywehre and wouldn't be until i had a few facts cleared. I need help with ansers to the follwing questions:
Keywords should be in title tage & 1st para and then spread evenly though out the page. pages should be as small as possbile. Right? Should the basic/core keywords remain same and prominently present thru all the pages? even if its a link page category that basically has very little do do with basic here of website? if every page is divided inot 3 columns then 1st para of each column should say something in prose? I mean can my first side column start with Anchor text-ADD URL?
pls give me more fodder on this.thankyou. hoping to hear from you all soon so that i cans tart rebuilding my site and get results.

[CanadianChris]

Pages don't necessarily have to be small. There's an approximate size of 15kb that you file should be. Never go smaller than 5k unless you have to, but going over 15k won't hurt you as bad as people make out. I have alot of pages that are 50-60k and they have a pagerank of 7.

The reason is the amount of html coding in the file in comparison to the amount of content. So if you have a 15k file, and 13k of it is html and only 2k is content, then it won't rank well. On the other hand, if you have a 15k file with only 2k of html and 13k of content, the search engines will really like the page.

As for the keyword question, each sub-page into your site should usually focus on a more specific topic that your site talks about.

Example - a books website.

Index page should have "Books" or something similiar in the title and first P.

First page in should focus on a certain type of the product, so the title should be something like "Science Fiction Books".

Second page in should be even more specific, perhaps narrowed to a specific manufacturer or set of products, "Science Fiction Books by Douglas Adams".

Third page in should be very specific to one very narrowed topic, "Hitchikers Guide to the Galaxy, a Book by Douglas Adams".

This is just an example and you'll have to adjust it to your specific site. But I've found it's the most effective.

As for your columns, ideally the first text in the first column would say something about your site. So if you want a link exchange as your suggesting, then I'd go with a basic section title like "Book Websites", and then list off your links below that title. A "submit your url" link or whatever you call it should probably be the last item in that last.

[Purva]

Thankyou v.much.I will follow this here onwards. thanks again.

[caveman]

You may find this article on Theme Pyramids [searchengineworld.com] helpful. It does not precisely answer your question, but it is highly related.

IMHO, there is no definitive answer to your question, since there are highly successful sites that take either approach. For example, some vertical sites carry important kw's throughout a majority of pages. But a broad news site would tend to get most of it's kw driven traffic from the topical content on each subpage...regardless of the presence of the kw 'news'.

It is also the case that subtle, and not-so-subtle, changes can occur along these lines, with the ebbs and flows of algo changes. For example, it is possible that G's recent algo changes have made it more difficult than was previously the case for subpages of vertical sites to rank well for specific variations of site-wide core phrases. Just a preliminary observation.