How to optimize for "making widgets" and "widget makeing"

Is it best to do it on the same page or seperate pages.

[Custodian]

As I look at my logs I see that both the terms "widget making" and "making widgets" are popular. I don't have a page optimized for either key phrase yet. The traffic is coming from PPC.

I want to capture both phrases. Do I need to create and optimize page(s) for each term. Google brings up different search results for each term, so my gut tells me I should optimize for each seperately.

The information is basically the same. Any suggestions on how to proceed?

Custodian

[top5jamaica]

depending on the type of site, you could have an 'article' or 'tip section' on each .. different dates so that you don't have article 1 being "making widgets" and article 2 being "widget makeing"

[growingdigital]

This is not really a black and white subject.

For the sake of usability, I would optimize one page for both terms.

For the sake of SERPS I would optimize 1 page for each term and link to it from related pages.

I do this on a few pages and it seems to work pretty good. Just don't trip the duplicate content filter and you should be o.k.

[Custodian]

I ended up creating two seperate pages. It just took a while to think of two different but usefull ways of addressing the keywords.

I'm interested to see how it works.
Thanks for your input.