Misspells

How far do you go?

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What works, what doesn't, how far do you go?

[Vegas21]

For a very high converting term, I try to hit 30 - 50 variations using a mispellings / missed keys tool as well as just typing the term myself really fast 20 times and seeing what I come up with.

[Liane]

I try to keep misspellings to a minimum ... but if I do use them, I point out that it is a misspelling. Incorporating misspellings on purpose and without pointing out the error in a polite way, is (IMHO) an error in judgement. It makes the writer and therefore the web site appear to be unprofessional.

There is an island in my country called Jost Van Dyke. It is pronounced Yost Van Dyke and because of the pronunciation, it is often misspelled in searches. I get a lot of hits for the misspelling. I simply put Jost Van Dyke, (pronounced Yost) is ... blah,blah,blah.

Because I live in a British territory which mainly caters to American tourists, we are also faced with different spellings of various words which are important to my business.

For those such as Cay, vs. Key or Quay, I put the various words in my keyword lists, but only the proper spelling (name of the place) appears on the page.

There are many other instances I've run into. Its amazing though what you can do if you build a glossary for your site and build in all the misspellings or common language differences! My glossary page is remarkably popular! ;)

I draw the line at purposely misspelling the name of a person or place. IMHO that's just bad form!

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Thanks so far for contributing. Where do you use the misspells though: title, description, copy, tags?