Overture ratio to Google

[LifeCoach]

So I've used the Overture Keyword Tool, and my main keyword gets 50,000 searches a month.

I know this is not gospel, can vary etc, but I was wondering...

Do we know roughly what to multiply that by to get the number of Google searches?

2? 10? 0.8? 500?

I don't even know if it's possible for us to know, if so what would be people's guesses?

Thanks,

LC

[nalin]

Generally it is not possible:
Overtures tool groups
Singular and plural
Words with similar meanings

Results for "blue widget" might break down to:
"blue widget"
"blue widgets"
"turquoise widget"
"turquoise widgets"
...

If you were able to break it down it would likly be highly dependant upon the industry/keywords. From adwords (unthrottled, exact match, USA and Canada) reporting, one of our ambiguous terms gets a tiny fraction of the impressions it should ala overture.

[fidibidabah]

As an extremely generalized and dangerous rule of thumb, OV will give you more impressions then AdSense when dealing with any non-super-niche terms.