Whats wrong with this estimation for keyword hits?

[jaina2]

Hi

Now when I end up in the first ten results on Google for this particular keyphrase I get no referals at all :(

The following data led me to optimize for this keyphrase (nothing very competitive, but atleast something to start with)

1. Word tracker reported - 22/day
2. Overture reported - 202/day
3. On adwords I ran a campaign for a day using [keyword phrase] and bid for only 5 cents. Campaign set to show the ad on Google only. At the end of the day the no. of impression were 154. (and this should be a conservative number as the bid was only .05)

Thanks

[mona]

Any number of factors could be the cause..
- The numbers from Overture and the like are not always accurate.
- Where in the top ten you rank. For example out of a 100 searches a day, 50 may choose the #1 result, #20 may choose the #2 result, etc.
- Your title might be writtin in a way that searchers aren't enticed by.

And there's probably many other factors I'm not even thinking about. Instead of getting hung up on just one phrase, spend some time optimizing for a whole bunch of phrases. Here's something to get you started Themes [searchengineworld.com]

[jaina2]

Where in the top ten you rank.

Well, I've just broken into the top ten and the listing is fluctuating between 9 and 10.
I guess its 1,2 or 3 to see the traffic, so I need to work at it more.

Thanks for pointing the link about search engine theme pyramids- Its an interesting approach I wasnt aware of.

[cabowabo]

Overture is never accurate, as they count queries from programs such as WebPosition as real human queries. We have tested Overture hard over the years and this is consistent.

Cheers,

CaboWabo