Keywords in domain name - singular or plural?

Does it matter to SE's?

[Bonusbana]

Hi

Just a simple question:

If I search for a plural word, say "templates" on google. Does google rank domain namnes containing "templates" higher than names with just "template", or does google automatically convert the plural ending into singular?

If I use overtures search term suggestion tool and type "templates" I only get results for "template". Does this mean SE's interpret this as the same word?

thanx
David

[Skylo]

Hi bonusbana,
I know that in my field, plurals and singulars are treated differently.
But i must ask why would you be concerned about your keyword in you url, i was under the opinion that SE's no longer threw relevance at this?

[Bonusbana]

Is that so?

Well, I am kind of oldschool in this area. SE's move really fast and I guess it's imortant to stay up to date with what they take as relevant keywords. Are you saying keywords in url's doesnt have anything to do with SERP or ranking?

It doesnt seem that way, since many keyword searches like "widgets" results in either direct urls "widgets.com" or subdomains "widgets.mysite.com".

[Liane]

Do a search on any topic and look at the first page results. Keywords in domain names will be highlighted.

Absolutely they matter ... and plurals are treated differently than the singular, though Google does give them weight if the search is for plural and the domain is singular or vice versa.

[Skylo]

I just feel that if i was a programmer for google, what would be fair in my eyes and true to the companies opinion (This is absolute speculation!). If someone paid for the term widgets.com that would mean no one else in your field would be able to compete. What i mean is that you would have an optimisation technique that no-one else could use:( I think in terms of branding for your company and for web presence it is a million times better to use your company name. Especially if you are looking towards the future. We have a dozen sights all dabbling in pretty much the same thing and i have seen over time that my Branded site do alot better.

IMHO:-)
Happy Surfing

[Bonusbana]

Yes, thank you for your input.

I still think keywords in the url does matter. And if Im looking towards starting a specific online shop selling very specific products, I think it is wise to consider adding the specific keyword in the url.

I also agree that long term it is probably better with a unique company name, that stands out and that people can remember. But I dont necessare think that every website should be named after the company who is behind it.

[Skylo]

Agreed, like you say, for a shop selling specific things then keyword in url probably is a good thing.
We became a multi million dollar site in just 3 years and so the basis of our online marketing strategy has to be based around our company name for presence and exposure:)
Nice discussion:)

[Skylo]

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;-)