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I used to be a believer in targeting all main keyword terms as they got the most amount of traffic.
Now after doing this a few times and gaining some experience I have seen that the main keywords do not convert as well as other keyword phrases. I only have a few themes to conclude my results from but it seems a waste of time from what I have experienced to target all main keyword phrases.
It would seem better to me to target the themes and not really the main keywords. By themes I mean not really being specific to the exact keywords but changing my approach to building great websites that have a nice amount of pages based on the specific theme and then analyse logs to see serps and tweak as required.
Has anyone got any views on this? I look forward to hearing them and why you have those views.
Google on the other hand does not do this as far as I know. Now that I've spoken about it, they have a version of their own done next week, and you'll all be yelling at me. :)
I am very new webie. I have tried to create key words. As my website is not commercial yet, I decided to register it with a few free search engines such as google, yahoo, jayde.com, ODP, etc. After a couple of months my website has not appeared on the Net at all?
Could anyone please advise what I should do?
Thank you in advance.
Thanks alot for your prompt help. Here is my URL address:
it does not appear at present as there are problems with DNS servers at Lycos.co.uk which is my Domain Name registrat.
Therefore, instead you can view this site at:
I tried today to search by typing my domain name: itwebxpert in google, it comes up because it has been included in a directory.
I would be very grateful, if you could you please check if there is any thing wrong with Key words in the above link?
It seems to me that designing/developing a website is easier than submitting it into a search engine in order to make it appear on the NET!
Thank you in advance for everybody input.
[edited by: engine at 4:29 pm (utc) on Aug. 19, 2004]
[edit reason] No urls, thanks. See TOS [webmasterworld.com] [/edit]
Getting back on topic...:)
Now after doing this a few times and gaining some experience I have seen that the main keywords do not convert as well as other keyword phrases.
I have to agree with that. I'd say about 20% of our sales come from our main KW phrases: red widget. About 30-40% come from KW phrases that use part or all of a main KW plus another specific KW: Joe red widgets. And almost half our sales come from very targeted specific KW phrases:Joe red model 6458.
..it seems a waste of time from what I have experienced to target all main keyword phrases. It would seem better to me to target the themes and not really the main keywords.
But aren't they sort of related? (I'll refer to the Theme Pyramid [webmasterworld.com] thread here) When you're building a themed site, you use the main KW phrase as the theme, or top of the pyramid. Then you build pages to support theme which naturally extend the KW phrase to a longer, more specific phrase.
So I agree that themes are better that just focusing on the main KWs. But to build a good theme, you must target a main KW phrase to get it started.
We have found that advertising through third party directories does well for some of our "main" keywords.
My website is up now. There was a problem with errors in registrat's database. I am grateful if you could advise me on how to get my website appearing on the Internet. I submitted my website to google and others for months, it don't still appear on the Internet?
It might be because of my selected keywords, or wrong submission, etc.
I hope to hear from you soon.
Google knows about your home page because it is PR0 and appears in Google SERPS. But none of the other pages show, probably because of the problems you have had.
I suggest you get more links to your site. Hopefully Google will find and follow them, and then will index the rest of your site.
You can also check out the Link Development [webmasterworld.com] for discussion about acquiring links. I'd recommend reading threads from the library [webmasterworld.com] first - there's some good stuff there. If you want fast results, you may want to pay for a few links. I do it all the time and it's worth it.
Ofcourse, this depends of the content of the pages, if my pages are about cery unique materials, chances are you will be well ranked by google for keywords relating to your unique content. On the other hand, boring generic content might need to be perked up with keywords. So all is not lost with Keywords research!
If you're in a highly competitive area, you can start getting relevant traffic, even without ranking well (or at all!) for the most obvious keywords.
In a highly competitive area, this strategy can help keep you "under the radar" of the big guns. If you don't rank well (or at all!) for the obvious keywords, then they quite possibly will never notice you quietly making a tidy profit in their niche.
The folks that live and die by being in the top 5 SERPs for the most obvious keywords must live in fear of every little Google algorithm change that could affect a small handful of keywords. By focusing instead on a large number of peripheral keywords, you're much less likely to be greatly affected by any particular Google change.
Ad fatigue may be higher for highly competitive terms, whereas the "related" terms that happen to show an ad for the prime keyword may break through. IOW, instead of pounding the user with "Buy X now!", you attract him with Y content (where Y is logically related to X) and get him to say "Yes, Y, Y, Y... oh, almost forgot I should probably buy an X!"
It's a much calmer and more methodical method of building traffic. Instead of spending time building ever more complicated theories about how Google works, you really have two fairly simple activities: adding to the keyword list (either from thinking, surfing, or pulling search terms out of your logs), and adding content for each keyword in your list that isn't yet ranking.