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My concern is some of our campaigns only have 50-100 keywords, not the thousands you seem to work with. If half of them have very low clicks then how effective can it be overall? I'm just wondering if it could be made more effective with a balance of specifics and more generalized terms.
My concern is some of our campaigns only have 50-100 keywords, not the thousands you seem to work with.
It's not the size of your keyword list that matters, it's how you optimize what you have. ;)
If half of them have very low clicks then how effective can it be overall?
If you have a keyword that only gets 20 clicks, but 15 of those convert into paying customers, I'd call that very effective.
You have to go after the small and big traffic because the big traffic is always built on sand. That way you don't look so bad when you lose one of them. If you put all your value on a small list of words a couple G changes and you get very angry calls because all of there traffic is gone. This way they only lose a small portion.
you are completly wrong
you are not very good at SEO
I guess your not in the big league.
Illah -- just want to emphasize that ogletree isn't on the official WebmasterWorld welcoming committee. :) But he is trying to help, in his own way.
I'm not on that committee either, for that matter, but welcome to WebmasterWorld.
There is more to it than that but I can't give out all my secrets.
At my last company we sold computer games, and I did a major SEO with MANY keywords - some specific for each game, as well as more general ones. We have hundreds of top 10 rankings, and with our affiliate and link program if we're not #1, one of our affiliates is. With that said, I don't think I'm a 'bad SEO'.
Anyways, I just got off a call that confirmed my original question. Ranking #1 for a 10-search-a-day term just wasn't that impressive to the client. They don't sell hundreds of items where I can do a more traditional SEO, it's more of a branding and 'beat the competition' type of game. In fact some clients don't sell anything at all - it's all about being #1 and being 'found' before their competition.
Now, I count myself as a beginner in all of this stuff, but I do know that when I started going after multiple search terms I saw my traffic increase by several hundred percent. And, over 60% of the SE traffic comes from terms that are searched for less than 2 times per day.
Your original question was, "How many searches per month makes a good keyword?" Well, if 60% of my traffic comes from 1500 search terms that average 2 or less searches a day, then I would have to say that all of those terms are "good" for me.
Anyways, I think over the course of this topic I kind of answered my own question. I just need to find those perfect keywords that aren't too specific and not too broad either.
Because of that clicks and SE rankings are the only metrics that the client can look at.
Every good site has conversion events, should have them or has them and just hasn't yet realized it. Many fall into the third category. Even some FORTUNE 500 companies.
Lot's of companies don't sell anything online. They collect leads, they provide whitepapers for download, they have brochures that can be downloaded, they have store locators, they have newsletters people can register for.
Behind every website there needs to be a purpose, and that purpose for a commercial site is usually to ultimately increase sales. Nobody goes out blindly and purchases anything, there has to be some degree of learning about the item or service, even if its just looking at the package in the store or the description on a website.
At minimum, a company needs to look at site penetration from search campaigns. It is in most cases a complete waste of time, money and effort to drive people to a site if they hit the homepage or other landing page and bounce right out.
You'll help your company, Illah, and your clients if you can show them what conversion events they have on their sites. Think of how people buy whatever it is your clients sell, what steps do they take before buying? What information do they need to make a purchase decision? What actions can or do people take on the site that indicate they are getting closer to making a purchase? It can be a long process of education and some never get it but identifying the conversion events and tracking them will help you show the value you provide for your clients.