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Promoting to search engines for the first time

     

new website design

10:05 pm on Nov 22, 2001 (gmt 0)

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When submitting to search engines for the first time, what is the best thing you can do on a very limited budget to get the best positioning as possible ?

Is there such a thing as having too many keywords listed ? - If so, whats the ideal amount.

How often should I re-submit my pages to the SE's ?

I realize this is basic for most of you but I am just starting out. Thanks to all that can help !

10:19 pm on Nov 22, 2001 (gmt 0)

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My experience is submit to all the free listings manually. ie excite, AV, google, ODP and you may get lucky. Yahoo is a definate must if you can afford it but also try the free submit option....again you may get lucky and be placed for free.

Sad to say but we get a lot of traffic from Overture and the cross exposure helps. We very carefully monitor the click throughs so we don't go over budget.

Keywords aren't as important as they used to be but keep them in. Each SE has it's own criteria and appropriate re-submit timeline that requires a lot of research on your behalf. Remember: good content does more wonders than keword loaded Meta Tags :)

Hope this helps!

(edited by: NFFC at 10:47 pm (gmt) on Nov. 22, 2001)

3:18 am on Nov 24, 2001 (gmt 0)

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WebmasterWorld Senior Member marcia is a WebmasterWorld Top Contributor of All Time 10+ Year Member

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new_website_design, welcome to WebmasterWorld.

The first thing is to choose the right keyword phrases, relevant to your site. A good place to start is with the Overture Keyword Suggestion Tool [inventory.overture.com]. You won't want to target highly competitive words at first, those are more difficult.

While the index page can be general, using the main keyord phrase, the number of keywords depends on the scope of the site. Basically, it's best to target a
page to one main phrase. They generally come up for other phrases also.

About 200-250 words of text on a page is a good start, using the keywords within the first paragraph, in the page title, in H1 to H6 headings, and in link text.

The keywords meta tag has practically no value, but don't repeat any more than 3 times, not consecutively, and don't use any that aren't actually in the page text itself.

Some use the meta description and some don't. It's still a good idea to use it. Pay extra attention to the page title - very important.

For submissions, once you've been indexed by search engines they generally come back regularly, according to their own spidering schedule. For initial submissions, try the free ones first. You can submit to Google, but the way to get listed is by being found through a link, so check the guidelines for s
submission at Open Directory Project [dmoz.org]; that's the best way. Or arrange for a link from a site already indexed there.

Some search engines only require that the index page be submitted. With others, submit 5 pages per day.

That's just a birds-eye overview, you'll find specifics by searching through these forums. Try the search feature at upper left of the screen. You can look for specifics like page titles, keyword density, etc. It'll be very helpful.

5:28 pm on Nov 25, 2001 (gmt 0)

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WebmasterWorld Senior Member agerhart is a WebmasterWorld Top Contributor of All Time 10+ Year Member

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Very nice post, Marcia. I think that you covered the SEO starting points.

I also agree with Marcia that for a limited budget, Yahoo! is one of the best investments you can make. We also paid for Looksmart, and although we have a top 10 ranking, we see very little traffic from them. We also experimented paying for Alta Vista.......big mistake. Very little traffic.

new website design

5:40 pm on Nov 25, 2001 (gmt 0)

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Thanks Marcia and Stricko !

I have learned alot over the past week but the more I learned, the more I realize I'm just a freshman at this and theres so much more to SE submission. Would anyone be interested in exchanging links ? - I need help getting started with this. And if no, what is the best way to ask somebody if they would like to exchange links.
Thanks again for the startup help. It pushed me in the right direction.

Joe

5:58 pm on Nov 25, 2001 (gmt 0)

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welcome

exchanging links is extremely time consuming or has been for me, start here link topics [webmasterworld.com] as theres loads of information.

i started on link building in a simple way by finding sites with similiar content to mine which had guestbooks to sign, or that openly said they wanted to exchange links...

search google for:
keyword guestbook
or keyword exchange links etc etc

after this comes the begging letter stage, which i'm no expert at, but persistence has led to some success,

most important with links is keep them ON TOPIC, don't be tempted to join free for all link exchanges

6:10 pm on Nov 25, 2001 (gmt 0)

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WebmasterWorld Senior Member marcia is a WebmasterWorld Top Contributor of All Time 10+ Year Member

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Glad to have you here, Joe! Make sure if you'll be submitting to Yahoo to read up thoroughly; take your time with it, it's a big investment.

I found that small sites are very easy to learn on - but it takes a number of months because the search engines don't update that quickly (except for FAST and Lycos). As you go along and learn and check your rankings you'll see little ways to tweak your site to get the rankings up over time. It takes a while (I'm still learning) but it's very exciting.

 

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