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Here's a comparable scenario:
Four or five years ago, my network of themed sites spreading across 20 domains about Mountain Towns happened to devote a few pages in a subdirectory of one of the important (but 2nd-tier) domains to Waterfalls, setting it up as mountaintown02.com/waterfalls. Well, at the time, there wasn't much out there about waterfalls so this page was effectively hard-wired into the DNA of the web by webmasters everywhere... including editors of yahoo, odp, LS, you-name-it. Trust me, if you're seeking information on waterfalls, this page is likely to be #1 in the category or SERP. But, you can also see the problem, while waterfalls are relevant to mountain travel they don't have much power to convert traffic that comes in directly from a search on the specific term. So, what would you do with it?
BTW, the 'mountaintown02.com' domain was listed on the History Channel interactive guide [historyinternational.com] yesterday as a main 'waterfalls' resource, that's what made me finally decide it was time to get moving.