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Since the large Google update last week though, I have noticed a few of my managed Adwords have declined steadily in terms of clickthrough. They're receiving the same amount of impressions, in various positions, but just aren't generating the all important click.
Has anyone else noticed this?
Sounds like a refrain from the period after the novelty of banners wore off. They (banners) were pulling in 4-6% without trying too hard, then moved down to the .2% range after everyone learned to tune them out.
Now, I've got to talk to the "powers that be" to possibly remove the ad. No need to literally pay $100's for a few clicks! ;)